Reports To: UK Sales Manager

Hours/Days/Status:  0800-1700 hours, 40hpw, Monday-Friday, Permanent, Full time

Job Summary:  The promotion of the company, within the designated geographic area, to achieve personal sales targets in accordance with the company’s strategic plan




  • Responsible for delivering forecasted sales of Claydon Seed Drills and other associated machinery in line with the set KPI’s through established dealership networks & distributors. In the event that no dealerships have been appointed in that territory, contact your line manager to agree how the issue should be dealt with.
  • Support and development of existing dealerships & distributors and regular monitoring to ensure agreed sales targets are met.
  • The provision of training, as required, for new and established Claydon dealerships & distributors.
  • The development, and expansion of, the Claydon dealership network & distributors in the UK Territory as defined above, in accordance with the company’s strategic objectives.
  • Identify potential new dealers & distributors if the area requires coverage.
  • Increase volumes, within the territory, in accordance with the company’s growth strategy.
  • Plan regular meetings with dealer principles, sales directors/managers to monitor performance.
  • Coordinate speculative farmer visits with dealer salesman so promoting Opti-Till® at various times throughout the year as agreed when setting out the yearly initiatives at the annual dealer meeting.
  • Plan and co-ordinate demonstration circuits with existing dealerships. In the event that no dealerships have been appointed, contact your line manager to agree how the issue should be dealt with.
  • Regular attendance of sales meetings, either on-site at Wickhambrook or via online/virtual media and provide updated reports on sales achieved, potential sales etc.
  • Market intelligence and business strategy; to increase sales volumes and revenue generation in territory.
  • The follow up and distribution to partners of all leads following attendance at trade shows, exhibitions, site visits etc.
  • Monitor competitor activity and ensure regular updates are provided to your line manager and/or Commercial Director.
  • Regularly planning and visiting Dealer Area Sales Managers (2-5 days per week) to follow up existing leads and to develop new prospect leads in the dealer network.
  • Actively attending dealer sales meetings to develop the Claydon brand and introduce new products and concepts.
  • Whilst in the field, you are responsible for taking photos and videos and actively promoting the business by means of social media and via the company’s website and marketing channels.
  • Account management of direct customer, dealer or distributor.


After Sales Support

  • Offer a full customer consultation either on the telephone and/or in-field.
  • The provision of a full set up service for new machinery to new and/or existing customers.
  • Maintain and build relationships with Dealer Parts and Service teams ensuring first class service is maintained to the dealers and end users.



  • Manage and maintain up to date and accurate records using the company’s CRM system, Salesforce, and any other systems, as required.
  • Follow up all leads on Salesforce Opportunities Pipeline and ensure the system is always up to date.


Product Knowledge

  • Develop and maintain full knowledge of all company products.
  • Develop and improve knowledge for all aspects relevant to our market sector.
  • Feedback trends and potential changes in industry regulations and policies that may have an effect on our business.


Trade Shows/Exhibitions/Site Visits/Demonstrations

  • Assist in the planning of shows and setting up shows as required.
  • Attend all promotional events, as required, and network to identify new prospects.
  • Hosting visitors, national and international, at the Claydon Farm site for crop tours, factory tours, presentations, Open Day and other promotional events etc.
  • Conduct the relevant risk assessment for all Trade Shows/Exhibitions/Site Visits/Demonstrations and ensure the completed documents are sent to HR.


Health & Safety

  • Strict adherence to the company’s health and safety policies and procedures at all times including compulsory usage of personal protective equipment (PPE), where required.
  • Observance and compliance with the Lone Worker’s Policy.



  • Undertake any other reasonable duty or task within your capability which the Company deems appropriate and suitable.
  • The provision of cover, when required, for members of the sales team.
  • Liaise with work colleagues, as required.
  • Participate in internal/external meetings, as and when requested.
  • Identify and meet personal job-related training and development, as required.
  • Provide assistance in terms of general and specific business support, as and when required.
  • Hours in excess of those contracted may be required from time to time to meet personal and company sales targets.


Essential Experience

  • Proven Sales and Territory Management experience
  • Evidence of management of brand growth
  • Good understanding of soil and agronomy
  • Time management and Territory Management skills
  • Extensive knowledge of the agricultural industry
  • Ability to constantly update knowledge of agri-business requirements
  • Able to contingency plan, problem solve and implement changes
  • Graduate level
  • Business understanding of the dealer environment
  • Excellent communication skills at all levels
  • Good knowledge of MS Word, Excel, Outlook, Powerpoint.
  • Commercial Awareness


 Claydon Yield-o-Meter Limited reserve the right to amend and change the Territory boundaries with written notice.

Please send your CV along with a covering letter to

Closing date for applications: 23 July 2021.